KNOXVILLE, TN — Cherokee Country Club, one of the finest recreational and social clubs in the Southeast and a valued asset to the Knoxville community, is the first business to private label Planet H2O water as their own brand.
“Our premium artesian water has naturally high quality and purity benchmarks, sourced from a 5,000-foot-deep aquifer that’s been sealed for more than 400 million years” said Jim Bruner, CEO of Planet H2O. “The high style and standards of Cherokee Country Club are a perfect match and we’re proud to launch our private label division with them.”
Founded in 1907, Cherokee Country Club (CCC) features a breathtaking 18-hole Donald Ross golf course, tennis courts, swim center and an extensively renovated clubhouse that collectively serves nearly 1,000 members, their families and guests last year.
At its founding, Cherokee was originally located four miles outside Knoxville with stunning views of the Tennessee River. Growth in this charming Southern town caught up with the compact course, now 80 acres in the heart of the city, and a former host site for the U.S. Open Qualifying and the Tennessee State Amateur golf tournaments.
The country club’s private label edition features its renowned decorative Cherokee tomahawk, an homage to the Native Americans that dominated the region when European settlers appeared.
Entities like Cherokee Country Club will find Planet H2O private label offering as “an ideal way to promote the quality and excellence of their own brand,” Bruner said.
The Linden, Tennessee-based water company conceived the private label initiative in late 2022 to represent both high volume retailers and boutique private industry clients in search of novel yet useful branding.
With a minimum production run of one pallet (either liter or half liter orders), the hallmark of each private label deal is a fully customizable 8-color label, uniquely designed to the client’s logo, brand and marketing needs. The high-density bottles, caps, and waterproof labels are 100% recyclable and reusable.
The specialty private label line is ideal for grand openings, onsite beverage centers, community events, festivals, collegiate and professional sports teams, massage and fitness clubs, churches, caterers, tourism and hospitality properties, and more.
About Planet H2O:
Planet H2O is a premium domestic water that is naturally alkaline (ph 8.3) and has a naturally occurring essential mineral content. Recognized as one of the best tasting bottled waters in the world, Planet H2O is sourced from a previously undiscovered artesian aquifer nearly one mile below the Earth’s surface. It is filtered through 500-million-year-old rock formations and is free of all surface contaminants. Planet H2O is bottled at the source using solar technology in beautiful Linden, Tennessee.
About Cherokee Country Club
Cherokee Country Club is a private golf and social club in Knoxville, Tennessee that is owned by its members and governed by an elected Board of Directors. Since 1907, Cherokee has been a community staple, representing a cross-section of the community’s business and civic leaders, and providing its members with the finest amenities and service. It is located at 5138 Lyons View Pike, Knoxville.