our story

The team at Planet H2O is committed to bringing you the very freshest and cleanest, premium bottled water on the planet. This is how it all began.

In 2012, while drilling an exploratory well one-mile deep in Perry County, TN, Planet H2O Founders Jim Bruner, Carey Bruner and Rob Smithson, reached a sizeable, sealed aquifer that no one knew existed. Initial tests proved the aquifer to be the deepest known source of natural artesian water in the United States, and laboratory results revealed the water’s purity. 

Sealed at an extreme depth, more than three times deeper than average wells in this region, our water has never come into contact with above ground pollutants. It is slowly filtered through a 500-million-year-old rock formation, free of all surface pollutants including tritium, microplastics and forever chemicals, including Perfluoroalkyl and polyfluoroalkyl (PFAs) as well as perfluorooctanesulfonic and perfluorooctanoic acid (PFOs). Tritium is a radioactive isotope of hydrogen that occurs naturally in all surface water and may have harmful effects. All of these compounds can take hundreds to thousands of years to break down, potentially causing health problems if consumed, including increased risk of cancer and tumors. Planet H2O’s original source water contains none.

Rather, our water contains trace amounts of calcium, magnesium, potassium, and silica — all associated with good health — and natural alkalinity, with a pH of 8.3.

The aquifer was determined to be large enough to supply the needs of a large metropolitan city as a primary source for decades. So in 2014, we purchased 71-surrounding acres and began construction on a solar-based production facility to bottle the water at its source in Linden, Tennessee. A year after operations began, the Planet H2O team entered our natural artesian water in the Berkeley Springs International Water Tasting held in Berkeley Springs, West Virginia (the “Academy Awards of Water” since 1990) and placed in the top five in the non-carbonated category.

Today, we continue to grow our operations to meet the enthusiasm and demand of retail, commercial and private label customers across the Southeast United States.